Foundational GTM for early stage startups.
Build the GTM foundation that makes enterprise growth and AI-powered execution possible. ICP, messaging, and data become the context layer for faster, more qualified pipeline generation.
Get in touch→I'm Liz, a marketing leader with 20 years of experience, including two AI-native startups and a Seed-to-$44M Series B journey that defined a new category. I've led marketing, RevOps, and strategy from seed stage to global enterprise.
Turn GTM strategy into an operating system
For Seed and Series A B2B startups, strategy has to become infrastructure. The GTM engine needs to be designed for scale from day one, connecting positioning, target accounts, data, and AI-powered execution.
Identify the accounts most likely to buy, craft messaging that meets buyers where they are, and structure your CRM and signal data to be AI-ready from day one — so scoring, research, and outbound all run on the same, accurate foundation.
In six weeks, you'll have a fully implemented GTM system live in your CRM: a defined ICP, tiered target accounts, messaging, clean data, and automated outbound, ready to generate enterprise pipeline.
- Engagement
- 6 weeks
- Stage
- Seed and Series A
Two ways to work together.
GTM Quick Start
6 WEEKS
Your GTM foundation, live in six weeks.
A structured engagement that pairs GTM strategy with hands-on AI execution, built directly into your CRM. Every deliverable becomes part of the AI-ready context layer that powers everything downstream.
Phase 1 - Build the foundation
4 weeks- 01Messaging + positioning framework
- 02ICP definition + buyer personas
- 03Account scoring model
- 04Tiered target account lists + contacts
- 05Intent signal tracking
Phase 2 - Activate the system
2 weeks- 01Pitch deck
- 02Best-fit, most-engaged account shortlist (AI-surfaced)
- 03AI-researched account briefs + drafted outbound
- 04Early pipeline signal reviewed against ICP
- 0590-day GTM plan
Preferred tech stack
I've built GTM systems extensively on these tools (and happy to work within your existing stack too).
Claude · HubSpot · Apollo · Clay · Slack · Google Drive · Webflow · Linkedin Sales Nav · Unify
Fractional CMO
Monthly Retainer
Senior marketing leadership when it matters.
A raise. A launch. A new category. A pivot upmarket. When the stakes are high and you need to move fast, get senior marketing leadership across strategy, execution, and team building, without the overhead of a full-time CMO.
- Engagement
- Monthly retainer
- Time
- 10–20 hrs/week
WHERE I CAN PLUG IN
- GTM strategy & planning
- Positioning, messaging & category creation
- ICP, ABM, & enterprise pipeline
- Partner & ecosystem marketing
- AI-native marketing & content
- Sales enablement & customer marketing
- Marketing team, operations & measurement
Outcomes I've built for B2B and AI startups.
Grew search and AI scaleup, leading demand generation, customer marketing, digital, and events.
Grew AI startup from Seed to $44M Series B in two years, leading marketing and RevOps.
Founded GTM, marketing, and RevOps for service AI startup that grew to $15m ARR in three years.
Built for startups creating new categories.
The hardest enterprise products to sell are often the ones buyers don't fully understand yet. I define your narrative, identify the right enterprise buyers, and connect strategy, data, and AI-ready execution into a single system to help lean teams move faster.
Start the conversation